In Response To Giant Retailers And Category Killers, Entrepreneurial Retailers Are Building Entertainment Into Stores With Coffee Bars, Lectures, Demonstrations, And Performances. They Are Marketing A(N) ________ Rather Than A Product Assortment.In Response To Giant Retailers And Category Killers, Entrepreneurial Retailers Are Building Entertainment Into Stores With Coffee Bars, Lectures, Demonstrations, And Performances. They Are Marketing A(N) ________ Rather Than A Product Assortment.

(A) Customer value

(B) Customer delight

(C) total service solution

(D) intangible benefit(s)

May 6, 2022

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