(A) Total market orientation
(B) External focus
(C) Customer focus
(D) Competitive, customer focus
(A) Total market orientation
(B) External focus
(C) Customer focus
(D) Competitive, customer focus
(A) Organized resistance, slow learning, and fast forgetting
(B) Management, customer reaction, competitive response
(C) Decreased profits, increased R&D, additional distribution
(D) Forecasted demand, increased sales expense, increased inventory costs
(A) Reactive market orientation
(B) Proactive marketing orientation
(C) Total market orientation
(D) Impulsive market orientation
(A) Production Concept
(B) Selling Concept
(C) Marketing Concept
(D) Buying Concept
(A) Product
(B) Marketing
(C) Production
(D) Selling
(A)Â Better prices
(B)Â Well-established brand names
(C)Â One-on-one communications
(D) direct selling capability
(A) Market definitions of a business are superior to product definitions
(B) Product definitions of a business are superior to market definitions
(C) Vary as per condition
(D) None of the above
(A) Yahoo
(B) Google
(C) Bing
(D) None of the above
(a) Google
(b) Yahoo
(c) Microsoft
(d) eBay
(A) Contracts Out every service
(B) Are Pure Marketing Companies
(C) Both a & b
(D) None of the above