(A) Value-developing process
(B) Value-delivering process
(C) Value-defining process
(D) None of the above

(a) STP- Segmentation, Targeting, Positioning
(B) CRM- Customer Relationship Management
(C) TPD- Targeting, Positioning, Distribution
(D) None of the above

(A) Choosing the value
(B) Providing the value
(C) Communicating the value
(D) All of the above

(A) Marketing comes after planning
(B) There is no need for marketing
(C) Marketing comes at the beginning of planning
(D) None of the above.

(A) Within
(B) Outside
(C) Both a & b
(D) None of the above

(A) Corporate social marketing
(B) Cause marketing
(C) Cause-related marketing
(D) Corporate philanthropy

(A) Corporate social marketing
(B) Cause marketing
(C) Cause-related marketing
(D) Corporate philanthropy

(A) Corporate social marketing
(B) Cause marketing
(C) Cause-related marketing
(D) Corporate philanthropy

(A) Relationship marketing
(B) Integrated marketing
(C) Internal marketing
(D) Performance marketing

(A) Vertical, horizontal
(B) Horizontal, vertical
(C) Vertical, vertical
(D) Horizontal, horizontal