(A) Promotion
(B) Merchandising
(C) Sales Channel
(D) All of the above

(A) Tactical marketing plan
(B) Strategic marketing plan
(C) Both a & b
(D) None of the above

(A) Value exploration
(B) Value delivery
(C) Value creation
(D) None of the above

(A) Value exploration
(B) Value creation
(C) Value delivery
(D) None of the above

(A) Expanding customer share
(B) Building customer loyalty
(C) Capturing customer lifetime value
(D) All of the above

(A) Core Competencies
(BB) Distinctive capabilities
(C) a & B
(D) None of the above

(A) Manufacturing and shoe designing
(B) Manufacturing and merchandising
(C) Shoe designing and merchandising
(D) None of the above

(A) Value chain
(B) Distribution chain
(C) Supply chain
(D) None of the above

(A) Inbound logistics and outbound logistics
(B) Procurement and technology development
(C) Human Resource Management
(D) Firm Infrastructure.

(A) Product chain
(B) Value chain
(C) Supply chain
(D) None of the above