(A) Many different marketing activities communicate and deliver value
(B) When coordinated, marketing activities maximize their joint effects
(C) Both a & B
(D) None of the above

(A) Relationship marketing
(B) Integrated marketing
(C) Internal marketing
(D) Performance marketing

(A) Blue Ribbon Sports
(B) Red Ribbon Sports
(C) Blue and Red Ribbon Sports
(D) Orange Ribbon Sports

(A) Relationship marketing and integrated marketing
(B) Internal marketing and performance marketing
(C) Both a & B
(D) None of the above

(A) customer’s latent needs
(B) Customer’s expressed needs
(C) Both a & b
(D) None of the above

(A) buyer
(B) Seller
(C) Buyer and Seller
(D) None of the above

(A) Quality performance
(B) Low costs
(C) Mass distribution
(D) All of the above

(A) High product efficiency
(B) Low costs
(C) Mass distribution
(D) All of the above

(A) Many new consumer capabilities
(B) Many new company capabilities
(C) Many new consumer and company capabilities
(D) None of the above

(A) Demographic environment, economic environment and physical environment
(B) Technological environment, political-legal environment and social-cultural environment
(C) Both a & b
(D) None of the above