(A) Capture a higher percentage of Supply Chain Value
(B) Capture a higher percentage of Demand Chain Value
(C) a & b
(D) None of the above

(A) Communication channel
(B) Distribution channel
(C) Service Channel
(D) None of the above

(A) Increases, decreases
(B) increases, increases
(C) Decreases, increases
(D) Decreases, decreases

(A) Quality, service and price
(B) Quality, service and product
(C) Quality, sales and product
(D) Quality, sales and prices

(A) quality and service
(B) Service and price
(C) Quality, service and price
(D) None of the above

(A) a combination of products and services
(B) a combination of services and information
(C) a combination of information and experiences
(D) a combination of product, services, information and experiences

(A) Product proposition
(B) Value proposition
(C) Price proposition
(D) None of the above

(A) Sellers constitute the industry and buyers constitute the market
(B) Sellers constitute the market and buyers constitute the industry
(C) Sellers constitute the market as well as industry
(D) Buyers constitute the market as well as industry

(A) Raw material markets and labor markets
(B) Labor markets and money market
(C) Raw material market, labor market and money market
(D ) None of the above

(A) Full demand
(B) Unwholesome demand
(C) Overfull demand
(D) Negative demand